Crew is my luxury loungewear brand, born from my senior capstone project. I created a cohesive branding strategy for Crew and its "Classic Crew" collection, which includes stylish graphic crewnecks. As the creative director, I oversaw a photoshoot featuring models wearing these pieces. Additionally, I crafted unique hang tags and illustrated stickers to enhance the brand's image. Dive deeper into
the project's journey with the process presentation at the bottom of this page!